Velo Fidelity

Velo fidelity is a frictional company that I took from generative brief called good brief.

The brief describes that "They make bicycles with an emphasis on customizability. The target audience is parents, and they want to convey a sense of faithfulness, while at the same time being approachable."

First, I did some research and finalized the name velo(bicycle) fidelity(faithfulness), then I Designed the logo and brand stationary. I used tick mark from logo for brand recognition.