Rasya is a passion project that I worked on.
It is luxurious yet authentic Indian shop that celebrates the rich culinary heritage of India through its exquisite collection of sweets and savories.
First, I did some research and chose the name Rasya which means juicy, savory and palatable in Sanskrit. Then I sketched some logos and chose this logo, and for color palette I chose dark and vibrant colors which gives an Indian feel. After that I made some patterns which gave the Brand a shape. Then made some illustrations which are the characters of Rasya.